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From 0 to $81,000 in 20 Days: How Email Marketing Launched This Activewear Brand

From 0 to $81,000 in 20 Days: How Email Marketing Launched This Activewear Brand

From 0 to $81,000 in 20 Days: How Email Marketing Launched This Activewear BrandIliyan Hristov
Published on: 15/07/2026

Symbol hit their Kickstarter goal in 28 minutes and raised $81,000 in 20 days — with 80 reservations from a single email. Here's the pre-launch email strategy behind it, and what you can take from it.

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